As a ethical person who is observant of many of the trends and changes, one ‘bug’ has crawled on me and that is the illegal misleading advertising that is popping up.

I have seen many photographers website claiming to be “the leading…” and today I spotted this gem “Coffee that will make you cry with joy”

False promises, misleading information, misrepresentation of your business could find you in court for crimes such as obtaining funds unlawfully, fraud, and deception. Not to mention the fine from the The Advertising Standards Authority, investigation from trading standards and a host of others if you are really lucky.

Popularity: unranked

With the coming of age and the Internet being a big part of business these days, yesterdays youth who have grown up with the Internet are turning to it for seeking out businesses.
Being ready and having a online presence is even more important today than ever as many people are using the Internet to seek out bargains

You have to ask the question or whether you can afford to miss out on 46% of the market and limit your business opportunities?

Popularity: 36%