We are all aware that website and the world wide web is the common place for the virtual shop front of your hobby or business. To many there is no doubt that having a website can either make or break your business in these ‘tight’ times with the growing trend to searching on-line for supplier taking 70% of searches and the days of picking up the phone book have come to a end.
Your website is your shop front -
Your website is increasing your client base -
Your website will bring you business -
Your website gives you branding -
Your website gives you a on-line shop trade -
Designing a website can be as simple and as hard as you like, but a carefully planned and standardised style of website is required to meet your requirements and also your clients expectations.
As a ethical person who is observant of many of the trends and changes, one ‘bug’ has crawled on me and that is the illegal misleading advertising that is popping up.
I have seen many photographers website claiming to be “the leading…” and today I spotted this gem “Coffee that will make you cry with joy”
False promises, misleading information, misrepresentation of your business could find you in court for crimes such as obtaining funds unlawfully, fraud, and deception. Not to mention the fine from the The Advertising Standards Authority, investigation from trading standards and a host of others if you are really lucky.
Energy is one commodity that we do not have in great abundance, the world lives in a technological age where many of our gadgets and day to day lives rely on the production of energy and the demand is out growing the supply.
The energy project was started two years ago where one of the GTWCMT group of companies was investigating the requirements and also the easy of EV’s to make a practical solution for homes and businesses to make a cost effective means of charging and running the EV’s as well as the home or business.
There were two businesses from the GTWCMT network that showed a promising return and utilization of the energy project, which took the strain from the national power grid and also could produce excess which could be sold back to the grid.
In todays hi tech world it is assumed that technologies are used to reach a full potential. Many businesses investments could be sound investments and utilization where it come to technologies, but in reality many businesses fail.
One of the problems with businesses is that they are negatively balanced with cash flow from the outset. Taking loans to buy stock, plant and to pay wages and even to set up a business, most businesses are set up and ran as a negative equity from the outset which is compounded by those companies that live on credit and then in turn make other companies run in debt and so on down the path effecting many businesses. As we know this debt of business and society is not practical nor good for the business and economy as a whole, as the credit crunch taught a good lesson in greed and over stretching.
The two principle’s work hand in hand with debt, and technologies as many companies rely heavily on a information technology core to conduct business, whether this is staff working from computers or electronic emails to and from customers right down to the on line web presence, it is a requirement for most business. The problem lays with business investment and the correct application of ICT and apps to truly modernise business and drive down operations cost, to understand the failure, we will take a quick look back at history on technology in the workplace.
Social networking with the likes of Bebo, Facebook and Twitter are sold and a promotional tool to draw in business to your website, but do they really work?
Looking at twitter as a prime example you will always find that people who are following you are other businesses, often they are like for like and this means that you are going to sell to competition right? Probably not, but its this internal linking that works for no one, and it is not just twitter….
